Grocery Store Financing Program to Be Announced

In a bid to fight childhood obesity and change eating habits on the local level, First Lady Michelle Obama is expected to announce a healthful food financing initiative Wednesday that aims to draw grocery stores into so-called food desert areas in California. The $200-million program, dubbed the California FreshWorks Fund, is a joint effort by the California Endowment and a team of grocery industry groups, healthcare organizations and leading Wall Street banks. Modeled after similar funds launched in New York City and Pennsylvania, the idea for the California fund was hatched about 18 months ago by the California Endowment, a private, statewide health foundation.

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